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See how switching from plastic to paper opened new opportunities for Bimbo

The Challenge
Bimbo, the world’s largest baker faced three challenges in their efforts to streamline their supply chain. 1. Improve the plastic tray return cycle to reduce production line stoppage time. 2. Improve product protection during long-distance transport. 3. Meet retailer demand to move to shelf ready packaging.
Our Approach
Smurfit Kappa and Bimbo held an Innovation Day to fully understand Bimbo’s goals and through a collaborative process, developed a corrugated solution. The corrugated trays are the same size as the existing plastic trays enabling Bimbo to substitute with limited disruption to the supply chain. Bimbo’s new trays are also fully branded to enhance product visibility on the shelf.
The Result
The corrugated trays resulted in a 95% reduction in warehouse space so that Bimbo can respond quickly to peaks in demand while saving 50% in shipping and distribution costs. The new design also functions as shelf-ready packaging enabling Bimbo to apply branding and promotion messages quickly and easily.

Boris Baracaldo, Logistics Manager, Bimbo Latin America central cluster

“By switching from plastic trays to corrugated, Smurfit Kappa has opened new opportunities for Bimbo. Not only reducing quality rejects making our operations more effective but displaying our products more attractively at the point of purchase, creating a clear differentiation from our competitors.”
Imagine. We rethink how sustainable packaging is designed
  • Materials


    Recycled or reused materials should be used where possible. If applications require virgin material, they should come from sustainable and renewable resources that are not used for food applications.
  • Production


    Packaging is produced with lowest carbon, waste and water footprint. Production is done in a socially and ethically responsible way.
  • Supply Chain

    Supply Chain

    Packaging should be designed to only bundle and protect the product in the entire supply chain. Any other functionality (like marketing, etc.) should be added with minimal impact on the environmental footprint.
  • End of Life

    End of Life

    Sustainable packaging should have no harm to our planet in any end of life scenario. Sustainable packaging should be collected and recycled. If it becomes litter it should have no negative environmental impact in any end of life scenario.