10 August 2012
New Multi-Storey packaging doubles facings to capture impulse sales and prevent stock-out
In the impulse confectionery market, keeping the fixture full and tidy is the key to increasing sales and has traditionally been the Achilles heel for marketers and retailers alike. With an estimated 70% of all confectionery sales made on impulse, keeping the fixture fully stocked at peak times can be a difficult problem to resolve in the real-world environment of modern convenience retailing.
Working to accommodate FMCG manufacturers existing planograms, Smurfit Kappa has developed a revolutionary new one-piece shelf-ready pack designed specifically for products that are not suited to being stood on edge in layers for display. Aimed primarily at the confectionary sector the pack is equally suited to any product relying on high on-shelf impact.
Smurfit Kappa’s machine erect, Storey Pack efficiently doubles the display of difficult products that have traditionally been packed in a single layer wasting high-value display space.
An industry first, Storey pack is designed to solve the lasting problem of awkward shaped, demanding to display products on shelf, and will allow brand managers and marketers to ensure the most effective use of space, improve store appearance, and most importantly increase the sales of their brands.
The Storey pack provides the ideal solution for the confectionary aisle, increasing the product count per case, allowing more products to be displayed and preventing stock-out.
Richard Butler, Sales Manager at Smurfit Kappa Machine Systems comments, “The development of our new ‘Storey’ pack will be of great benefit to retailers who are continuously looking for innovative and logistically efficient RRP solutions that enhance in-store presentation and reduce the amount of corrugate needed.
“Doubling up as a transit pack as well as point of sale display, the 100% recyclable Storey Pack reduces carbon footprint and is manufactured from FSC certified materials”.
Available as a one or two-piece tray and lid solution, the Storey Pack is ideally suited to supply all of retailers’ end of line packaging solutions for both low and high-speed applications.