Three years ago, Smurfit Kappa in Venezuela initiated an extensive social responsibility programme called “Hand in hand with the Community”.
So far, this flagship programme has provided healthcare to almost 170,000 residents of the most depressed rural areas in the vicinity of the production plants by the end of 2011.
Women, children and the elderly are looked after in a very special way by dozens of doctors and nurses and hundreds of Smurfit Kappa volunteers. Together they make up 63 Health Brigades that have handed out at the end of 2011 almost 770,000 units of medication, of which almost 440,000 were dispensed in 2011. The programme has a great social impact and strengthens the ties Smurfit Kappa has with its workers and neighbouring communities.
Fermín Marín, Mayor of Simon Planas County in Lara State, Venezuela can testify to that. “It is gratifying to observe how Smurfit Kappa, its management, employees and resources, integrate in order to provide free medical care to humble and remote rural communities in our state, thereby improving the health and quality of life in our municipality. We consider Smurfit Kappa our great ally in favour of social and community development. We work together so that their programmes achieve continuity and benefit more people.”