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Mexican butterflies for a clean environment

Sustainability case study: Last year, the Smurfit Kappa mills and converters in Mexico were inspected, audited and were then certified in February 2012.

This was in accordance with regulation NMX-N-107-SCFI-2010, issued by the Secretaría de Medio Ambiente y Recursos Naturales (SEMARNAT/Ministry of the Environment and Natural Resources in Mexico) which establishes a minimum recycled content in newspaper, bag paper, sack paper, folding board, and corrugated boxes.

The Smurfit Kappa operations in Mexico acquired the right to use the Ecolabel associated with this regulation, which shows a Monarch butterfly. This Ecolabel promotes environmental awareness with customers and final consumers.


This certification and the associated Ecolabel complement the “Clean Industry” certification which certifies that the operations comply with applicable legal requirements concerning environmental matters. Eight packaging plants as well as the Cerro Gordo and Los Reyes paper mills completed the inspections and audit required for the certification. These two mills together with the Monterrey paper mill complied with Chain of Custody requirements under FSC standards. The combined achievements and recognition will continue to stimulate the people of Smurfit Kappa Mexico to fully commit themselves to environmental performance.