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Smurfit Kappa sponsor IYF Caine's Arcade Challenge

Smurfit Kappa Ireland sponsor the Irish Youth Foundation Caine’s Arcade Creative Pilot Project​

First event of it's kind in Ireland to Join Global Challenge

Smurfit Kappa Ireland are delighted to announce their sponsorship of the Caine’s Arcade Cardboard Challenge 2012. In collaboration with the Irish Youth Foundation (IYF), a charity that builds brighter futures for vulnerable children this creative pilot project, took place on Saturday, 6th October 2012 in The Ark, Temple Bar, Dublin 2.
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The pilot project is inspired by Caine’s Arcade, an imaginative cardboard arcade created by nine-year-old Caine Monroy from Los Angeles whose story fascinated the world by becoming a global YouTube phenomenon (¹). 

Caine’s DIY Cardboard Arcade is the catalyst for a Global Cardboard Challenge, which took place on 6th October 2012 in more than 110 locations in at least 25 countries around the world.  It allows friends, family, colleagues and community members to host and build a Cardboard Challenge event while raising funds to foster creativity and entrepreneurship, among other skills, in children.

The Smurfit Kappa Ireland and Irish Youth Foundation pilot project involved 25 young people aged 8-10 from four Dublin homework clubs and a team of artists and creative facilitators at the first and only Irish Cardboard Challenge, which was themed around sustainable houses of the future (²).

As sponsor of the event, Smurfit Kappa Ireland provided the IYF with financial assistance to support the pilot project; corrugated materials as well as design & innovation advice, and assistance in working with the material at the workshop whil a group of Smurfit Kappa Ireland employees also volunteered their time to support the pilot project directly. More information will be available in the Sustainability section of the website.

Speaking at the announcement, Mr John O’Loughlin, Smurfit Kappa Ireland Chief Executive Officer, said, “Smurfit Kappa Ireland is delighted to be associated with this innovative children’s project.  We are particularly enthused by the workshop theme of sustainable houses of the future, which dovetails with our sustainable business approach.  The pilot project is the latest in a number of community involvement projects that Smurfit Kappa Ireland has engaged in and we look forward to the Irish contribution to the Global Cardboard Challenge.”

Mr Niall McLoughlin, Irish Youth Foundation Development Director, said, “This pilot project, which links with participants around the world, provides a safe and fun environment for children from a number of existing IYF-supported groups to be creative, develop their imagination, and to learn about the possibilities of sustainability using cardboard and other materials.  We are grateful to Smurfit Kappa Ireland for its manifold support, both as a business and a collection of highly-supportive individuals, in fostering the objectives of the pilot project and, more generally, the ethos of the IYF and our stakeholders.” Picture 026.jpg

Notes to editors:

(¹) The Los Angeles youngster built a series of elaborate games from cardboard after spending his summer holidays in his father’s used auto parts shop before opening up the arcade to passers-by in his community.  Similar to a games arcade, he offered special deals, such as $1 for four turns and $2 for a five-hundred turn ‘Fun Pass’, but business was slow. 

However, independent filmmaker Nirvan Mullick discovered the arcade, which led to a short film of the story (see that has since become an Internet sensation.

(²) The four Dublin homework clubs are the Aisling Homework Club, Ballymun 11; Ringsend Homework Club, Ringsend, Dublin 4; St Enda’s Homework Club Dublin 8, Knockmitten, Dublin 12; and Robert Emmet Homework Club, Dublin 8.  Details on the four homework clubs are available by visiting,, and

The creative theme of the workshop was developed by IYF in conjunction with Michelle Browne and echoes a series of workshops, ‘Global Homes’, commissioned by The Ark, a Dublin-based cultural centre for children, during its 2009 Earth Explorers programme.

Irish Youth Foundation

The IYF provides opportunities for marginalised children and young people facing difficult and extreme conditions to experience success in their lives.  It passionately believes that achievement starts with opportunity.

The IYF’s strategy is based on providing safe places where children can go after school; to grow, to learn and to play; and providing opportunities for teenagers from under-served communities to succeed and excel in their lives.

The IYF supports innovative grassroots projects operated by dedicated professionals who understand young people and care about them.  This allows the IYF to focus on supporting young people at risk of dropping out of school and, in particular, on the critical transition from primary to secondary school; and empowering teenagers from disadvantaged neighbourhoods to become engaged in their local communities.

For further information, please contact:

Barry Ahern, Business Management Communications

Telephone: (01) 4830832 or (087) 6683574



Niall McLoughlin, Development Director, Irish Youth Foundation

Telephone: (01) 6766535


Smurfit Kappa sponsor IYF Caine's Arcade Challenge