The TWIN ABC - answering a market requirement ahead of competition
An innovative board providing a more valuable product to offer customers
Fulvio is Product Manager for barrier coated carton board at the Hoya Paper Mill in Northern Germany, one of the world’s leading producers of inline recycled barrier coating.
What has been your greatest innovation?
Undoubtedly, it was leading the development of a twin coat board with premium coatings, a solution that was environmentally friendly, without polythene (PE) lamination or chemical flour, and that answered a market requirement a long way ahead of our competitors. The new board allowed us to differentiate ourselves and remain competitive. The traditional approach allowed two coats on the topside and one on the backside of the board. However, this was insufficient to achieve speciality barrier properties such as grease and vapour guard that our customers were asking for. In response, we developed the TWIN ABC.
What was the inspiration behind the innovation?
I was looking for a new coating station, and I remembered a coating concept called the TWIN ABC - which coated both sides of the board twice, allowing premium barrier coatings to be created inline. This type of coating technology was completely new to the world of board production and was still only a theory. Supported by the great team at Hoya and the Executive Management, we achieved a level of commercial success that had never been reached before.
What happened next?
The innovative board gave us a more valuable product to offer customers. The natural demand from the market was huge; many customers were waiting for exactly this product.
Every year Hoya’s tonnage of speciality board has doubled, with the highest demand for grease guard barrier.
Initially, our biggest market was the pet food sector, now we have penetrated into new frozen food and take-away food markets. Hoya is now one of the world’s leading producers of inline recycled barrier coating.