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Smurfit Kappa Doubles its WorldStar Success in 2013

​9 January 2013

Smurfit Kappa’s European operations have scooped four WorldStar Awards for its expertise in paper-based packaging solutions.

Judging took place in Singapore on the 26th and 28th of November. WorldStars are the most important packaging awards competition in the world, organised by WPO (World Packaging Organisation) and are only presented to packs that have already won acknowledgement in national or regional competitions.

The 2013 awards attracted a record 316 entries across seven categories, representing 33 countries. The expert panel of judges, drawn from around the world, considered the following criteria to determine the superiority of Smufit Kappa’s winning entries:

  • Protection and preservation of contents
  • Ease of handling, filling, closing, opening and reclosing
  • Sales Appeal
  • Graphic Design
  • Quality of Production
  • Cost Reduction, economy of material
  • Environment compatibility - recyclability
  • Ingenuity of construction
  • Suitability for local conditions (production, materials, market, etc.)

Smurfit Kappa was awarded WorldStars in the Food, Beverages and General Packaging categories.

  • Smurfit Kappa Wellpappe Nord, Germany - Stairway pack - Food category
  • Smurfit Kappa Olomouc s.r.o, Czech Republic - Miller Genuine Draft pack - Beverages category
  • Smurfit Kappa UK - ‘Be-Bionic’ Prosthesis pack - Other (general) category
  • Smurfit Kappa UK - ‘Toilet-To-Go’ Sanitaryware pack - Other (general) category

The awards confirm Smurfit Kappa’s position as leading Pan-European suppliers of packaging to brand owners and manufacturers with national and international markets. Smurfit Kappa’s expertise ensures that brand equity can be controlled and maintained consistently from manufacturing to point of sale, ensuring a product’s safe, secure and economical delivery.

Tony Smurfit, Group Chief Operations Officer of  Smurfit Kappa comments, “Being judged by our peers and awarded these four WorldStar Awards is very gratifying and reflects on the success of our teamwork rather than rewarding individual specialities such as graphic, printing or pack engineering ability. We are all highly honoured to have been acknowledged, once again, with four awards in 2013 building on our two WorldStar awards in 2012”.

WPO President, Thomas Schneider said, “The WorldStar judging event brings together packaging leaders from all over the world for a singular purpose: to judge the best of the best packaging designs from every continent. In doing so, the World Packaging Organization highlights the creativity that is alive and quite well within the packaging community.”

The Smurfit Kappa WorldStar Winning Packs 2013

Smurfit Kappa Wellpappe Nord, Germany - Stairway pack - Food category

 

 
 
 
Smurfit Kappa Olomouc s.r.o, Czech Republic - Miller Genuine Draft pack - Beverages category

 

 

 
Smurfit Kappa UK - ‘Be-Bionic’ Prosthesis pack - Other (general) category

 

 

 

Smurfit Kappa UK - ‘Toilet-To-Go’ Sanitary Ware pack - Other (general) category

Smurfit Kappa Doubles its WorldStar Success in 2013