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Experts' corner

We are one of the worlds' leading producers of paper-based packaging, with a wealth of knowledge and experience

In this section, we offer you regularly updated insights from our experts into their dedicated topic area.

In line with the global reach of our company, our experts are located all over the world - from Italy to Sweden, and from the United Kingdom to Mexico. Each expert  is a specialist in a particular field, and we want to share their knowledge with you. With most of these specialists having been in the business for years, they are truly veterans in their chosen field.

So, if you have questions such as …

  • What kind of board is best suited to my supply chain?

  • What does Chain of Custody mean?

  • What should I be aware of when introduing a retail ready packaging product?

  • … then look no further. Our experts will answer these questions, and more, as they guide you through the world of packaging.

Expert Blogs

  • Closing the loop of 360° marketing

    den 23 januari 2015

    Brand directors can now evaluate different design options in test conditions, based on shopper insight and in a way which is measureable, fast to implement and provides the missing element of any 360° marketing strategy. (more)

  • Designing the optimal perforation

    den 5 november 2012

    Mees Roukema: Smurfit Kappa’s expert on Retail Ready Packaging and the Packaging Functionalities Manager (more)

  • A basic guide to choosing the right print process

    den 2 juli 2012

    Dudley Underwood: Smurfit Kappa’s flexo printing expert and Technical Director of the European Flexographic Technical Association (EFTA) for 17 years. (more)

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Packaging products

We design, manufacture and supply paper-based packaging to package, promote and protect our customers’ products

Explore our packaging products