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Retail Ready Packaging (RRP)

Retail ready packaging (RRP) and shelf ready packaging (SRP) have been developed to get products from case to shelf in one smooth movement rather than decanting single units.

SRP primarily considers the shelf replenishment requirements.  RRP takes a more holistic approach and considers both shelf replenishment and supply chain requirements, as well as the interaction with the shopper whilst on the shelf.

We design all retail ready packaging to meet guidelines set by the Institute of Grocery Distribution

  • Easy to identify – clearly printed enabling store personnel to quickly find the product
  • Easy to open – easily opened in-store but robust enough to endure the supply chain
  • Easy to merchandise - simple shelf replenishment and optimisation of shelf space 
  • Easy to shop – consumers can easily identify the product to shop
  • Easy to dispose – uses minimum material and can be recycled

We offer a variety of retail ready packaging styles in a selection of materials and combine innovative structural design with high quality print to create outstanding results.


  • Bespoke to your product, marketing and supply chain requirements
  • Available in corrugated cardboard, solid board and folding carton board
  • 100% recyclable and made from a renewable resource
  • Available in a wide range of print techniques such as flexo post print, preprint and litho
  • Available in a wide variety of one-piece and two-piece pack styles
  • Opening techniques including a range of perforation styles and tear tapes


  • Increased sales through higher levels of impulse purchases
  • Improved product availability in-store due to ease of replenishment
  • Reduction in transit damage due to strength and stability 
  • Environmentally friendly – uses no mixed materials and easily recycled
  • Better customer perception as products easier to find with improved availability
  • Reduced storage space and transport costs from supply chain optimisation


Marketing on the shelf: exactly how in control are you?

Retail Ready Packaging is noticed by in excess of 75% more shoppers. Is your brand taking advantage?

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