Smurfit Kappa is one of the leading providers of paper-based packaging solutions in the world, with around 43,000 employees in approximately 350 production sites across 33 countries and with revenue of €8.1 billion in 2014.
Smurfit Kappa was this week awarded the European Innovation Recognition Award for outstanding innov
Roberto Villaquiran talks to Tim Sykes about Smurfit Kappa's continuing brand evolution from paper-
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We fully recognise that the sustainable development of our business requires a responsible approach to social and business issues, as well as environmental topics.
Despite 76% of purchase decisions being made by shoppers in-store, brands are often failing to seize upon the powerful marketing opportunity it represents.