24 April 2013
Smurfit Kappa has launched a new and improved InnoBook. The creative ideas portfolio for packaging now has more possibilities than ever to meet customers’ needs.
InnoBook offers Smurfit Kappa customers the collective power of over 700 inspiring designers worldwide and is filled with hundreds of internationally awarded solutions. The original InnoBook software tool was launched over 15 years ago, and has been regularly reviewed and updated ever since.
InnoBook is consulted over 400 times a day, by more than 250 Smurfit Kappa experts worldwide, to serve the needs of the Company’s thousands of customers. With a constantly stocked portfolio of over 4800 designs, this dynamic tool offers inspiration and innovation, and aids the creative process both for Smurfit Kappa’s designers and customers.
While maintaining the qualities of the original InnoBook concept, the new version, launched in April 2013, is the most interactive yet. Customers can now view designs in 3D, and avail of features such as assembly instruction videos.
Tony Smurfit, Chief Operations Officer at Smurfit Kappa, stated: “The new version of InnoBook is an exciting development for us in constantly offering our customers the best possible service and to jump-start the design process for their packaging. It allows our customers to continue to have access to a range of designs, which continues to increase every day, in a more interactive way than before. We hope you are as excited about this as we are!”