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Smurfit Kappa’s Pouch - Up® bags prize at Worldstar Packaging Awards

​20 September 2012 

Smurfit Kappa Bag-in-Box has won in the packaging beverages category at the Worldstar Packaging Awards 2011/2012, for the innovative Pouch-Up®.  

The Bag-in-Box product, already winner at Starpack in the UK and holder of the Packaging Oscar, won the prize for its successful creation for the Manchester Drinks Mojito and Cosmopolitan products.  

The prize has added to the recognition this innovative packaging has received of late, as it continues to gain ground in the wine, cocktail and juice markets. The Pouch - Up® convinced the jury with its attractive design, film performance, ease of use and low carbon footprint.  

Available in 1.5 L and 3 L, all of its surface formats can be printed in high resolution flexo, allowing easy identification of a brand on a shelf. The innovative film and Vitop compact® tap keep out oxygen, ensuring the drink inside is of perfect quality for longer.   


The Pouch - Up® responds to the growing needs of nomadic consumption: lightweight, unbreakable and easy to use. Thanks to the Vitop compact® tap, pouring is easy and safe.

It is an economic, convenient and environment-friendly packaging product which confirms the efforts of Smurfit Kappa Bag-in-Box in the field of innovation and service for the wine, spirits and other beverage markets.

The WorldStar Competition, in existence since 1970, is the flagship event of the WPO.  This year, the jury was made up of 23 representatives of the WPO and a representative of the International Organization of the Packaging Press. Two hundred and forty three products from 32 countries in seven different categories were considered. The jury compared the registered products with similar ones in the market and awarded those they considered superior in terms of performance or innovation. 

Smurfit Kappa Bag-in-Box

Smurfit Kappa Bag-in-Box supplies flexible packaging solutions for liquid and viscous products to food and industrial markets, cost-effective while fully compliant with new environmental regulations and meeting all the specific needs of its customers. With its 6 plants all over the world, Smurfit Kappa Bag-in-Box is the European leader of Bag-in-box® solutions and the world leader of wine taps with the Vitop® tap.   

For further information contact:

Veronika Necasova et Florence Decock

Smurfit Kappa Bag-in-Box

Quai de l’Ile Belon

BP 21064

F-51318 Epernay Cedex

Tel: +33 (0)3 26 55 70 40

Mobile: +33 (0)6 12 79 95 85




Smurfit Kappa’s Pouch - Up® bags prize at Worldstar Packaging Awards