8 April 2016
Smurfit Kappa will showcase its large range of packaging solutions and expertise for wine at the London Wine Fair from May 3-5.
The London Wine Fair is a yearly exhibition held in London, United Kingdom, where more than 700 exhibitors from across the globe showcase 13,000 wines. It is one of the world’s leading wine trade events and it welcomes a wine trade audience of over 14,000 every year.
Kevin Heath, Bag-in-Box sales manager for the United Kingdom and Ireland, explains “The concept of wine by the glass is gaining momentum in the United Kingdom. Consumers are looking for alternatives to glass bottles and the Bag-in-Box® offers possibilities to drink by the glass – at home or outside. That’s also why Bag-in-Box® wine is growing in the on-trade industry; with the opening of exclusively Bag-in-Box® wine pubs and a broader offer Bag-in-Box® wines in restaurants. It is definitely a segment that we need to keep on exploiting.”
Smurfit Kappa, one of the world’s leading paper-based packaging companies, is one of the few players offering a complete Bag-in-Box® packaging system solution. The company allows customers to work with a single partner throughout the whole process of packaging liquid products. While Bag-in-Box® improves the shelf-life of the wine -thanks to high-quality barrier bags-, it is also a cost-saving alternative and undeniably an eco-friendly packaging with a low carbon footprint. Smurfit Kappa Bag-in-Box has a long expertise in Bag-in-Box® packaging solutions and relentlessly works to be at the vanguard of innovation in order to offer performing products that meet today’s production standards.
The Smurfit Kappa Bag-in-Box team will be at your disposal on from May 3 to May 5 2016 at stand n°J24 in the Olympia London.