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Smurfit Kappa launches flexible generic design for its Pouch-Up® 3L

​31 March 2014 

Smurfit Kappa's attractive Pouch-Up® packaging continues to draw attention in the wine and cocktails market.


To meet growing demand, Smurfit Kappa now offers the Pouch-Up® 3L with a generic design for the wine market. This enables players of all sizes to try this new packaging in small quantities, without having to customise the design.

The double gusset on the bottom and on the top gives a more cylindrical shape while the attractive design brings a mix of tradition and modernity, suiting all types of wine. This product features the Vitop Original® which can be easily filled by all automatic and semi-automatic machines without any need for adjustment.

The new structure of the quadruplex aluminium film ensures high mechanical strength and an excellent barrier to oxygen, guaranteeing perfect quality and long shelf-life of the wine.

The Pouch-Up® fully meets the growing needs of today’s consumer: lightweight, unbreakable and easy to use. The Vitop Original® tap positioned on the outside of the Pouch-Up® allows the wine to be easily poured.

With this new format, Smurfit Kappa completes its large range of Pouch-Up® both in terms of capacity and form. Thanks to the new Pouch-Up® 3L for wine, the company continues to give a supplementary drive to the development of modern, economical, convenient and environmentally friendly packaging. 

Smurfit Kappa launches flexible generic design for its Pouch-Up® 3L