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Experts' corner

We are one of the worlds' leading producers of paper-based packaging, with a wealth of knowledge and experience

In this section, we offer you regularly updated insights from our experts into their dedicated topic area.

In line with the global reach of our company, our experts are located all over the world - from Italy to Sweden, and from the United Kingdom to Mexico. Each expert  is a specialist in a particular field, and we want to share their knowledge with you. With most of these specialists having been in the business for years, they are truly veterans in their chosen field.

So, if you have questions such as …

  • What kind of board is best suited to my supply chain?

  • What does Chain of Custody mean?

  • What should I be aware of when introduing a retail ready packaging product?

  • … then look no further. Our experts will answer these questions, and more, as they guide you through the world of packaging.

Expert blogs

  • Closing the loop of 360° marketing

    Friday, January 23, 2015

    Brand directors can now evaluate different design options in test conditions, based on shopper insight and in a way which is measureable, fast to implement and provides the missing element of any 360° marketing strategy. (more)

  • Performance Packaging

    Monday, March 4, 2013

    Performance Packaging is Smurfit Kappa’s unique method of selecting and creating the most suitable board composition to meet our customer’s packaging needs. (more)

  • Designing the optimal perforation

    Monday, November 5, 2012

    Mees Roukema: Smurfit Kappa’s expert on Retail Ready Packaging and the Packaging Functionalities Manager (more)

Read our innovation case studies

Packaging products

We design, manufacture and supply paper-based packaging to package, promote and protect our customers’ products

Explore our packaging products