Our events present the opportunity for better communications, new ideas, stronger relationships and increased understanding
At Smurfit Kappa, innovation doesn’t happen in the laboratory behind closed doors, we believe innovation can only take place in collaboration with all our stakeholders. We are always looking to create familiarity with and deeper understanding of our customers’ businesses, driving better solutions for better performance.
To support this, our events present the opportunity for better communications, new ideas, stronger relationships and increased understanding at all levels of our respective businesses. Understanding more about our business, allows you to make smarter decisions. By sharing with you our knowledge of the latest developments in packaging technology or retailer requirements, we’re here to help you gain the competitive edge in your marketplace.
Arco Berkenbosch - Vice President Marketing, Research and Development
“We cannot be complacent if we are to achieve our goal of helping our customers’ sell more.
In this turbulent world with ever-changing consumer demand, we have to be open to new ideas and prepared to work and learn from all participants in the supply chain. We have a proven track record with this approach, of which I am very proud.
We work with our suppliers. We learn from retailers. We cooperate with universities and academics. All with only one goal in mind - to support our customers’ brands. This 100% focus on our customers is a truly different approach to our market, and unlike many other players, we take just one view of important packaging developments such as retail ready packaging or sustainable packaging - the customer’s point of view.
“We do not develop packaging for retailers; we only develop packaging for our customers.
Where others stop, we go further. We don’t certify our mills for sustainability to satisfy non- government organisations; we certify all our packaging plants to support our customers, to prove their packaging is sustainable.