Our global brand campaign called 'Open the future' showcases Smurfit Kappa’s dedication to customer growth, through its proactive, listening approach and its relentless pursuit of the critical gains which make the difference in consumer brand choice.
It draws on the company’s global experience across packaging, paper and sustainability to help solve real-world problems, based on deep consumer insights.
This strategy focuses on delivering customer growth through insight and innovation, reflecting the continued battle for brand owners to win that all-important First Moment of Truth, where shoppers choose one brand over another. It will deliver the deepest insights programme ever seen in the packaging industry and build a new network of customer experience centres around the world.
Open the future is brought to life through a new, dynamic microsite, where a series of films demonstrate how customers across the world have worked in partnership with Smurfit Kappa to create innovative solutions which have driven commercial success. The new microsite can be visited at www.openthefuture.info and will be the home for new, shareable content updated regularly throughout the year.