14 March 2017
Smurfit Kappa and SiMBA are harnessing the power of recycling to raise much-needed funds for families that have lost a baby.
SiMBA (Simpson’s Memory Box Appeal) is inviting Glasgow businesses, organisations and individuals to bring their unwanted cardboard and paper to a new dedicated recycling skip at Smurfit Kappa’s recycling depot in Glasgow.
Smurfit Kappa will make a cash donation for every tonne of cardboard and paper material that is put into the skip at its Vermont Street premises. Business and personal recycling can all be included.
"We are delighted to be supporting the great work of SiMBA,” said Alanna Greenaway, Commercial Manager at Smurfit Kappa. “Anyone in the local community can help this extremely worthy cause simply by bringing unwanted cardboard and paper to our skip. It means a lot to us that together we can help those who have been affected by the loss of a baby.”
“Losing a baby can happen to anyone and it affects not only the parents but also friends, family members and colleagues,” added Sara Fitzsimmons, Executive Director, SiMBA. “We are very grateful to Smurfit Kappa for partnering with SiMBA. As a charity, we are also very aware of the environmental responsibility that we all have, so to be able to give our donors an option to recycle and raise funds is fantastic.”
Smurfit Kappa works with both public and private sector organisations to develop recovery solutions to meet their recycling requirements. Its recycling operations purchase and recover cardboard, paper, plastics and provide security shredding services. Customers can deliver material direct or collections can be arranged by Smurfit Kappa, dependent on volumes.
Cardboard and paper material supplied to Smurfit Kappa is recycled into brown paper which is used to make new packaging materials. As well as generating much-needed funds for SiMBA, the initiative provides a free and environmentally-responsible recycling solution for local businesses and ensures a valuable resource is put to good use.
If you’d like to support the appeal, unwanted paper and cardboard should be brought to the skip outside the Smurfit Kappa premises at 37-49 Vermont Street, Glasgow G41 1LU.