Smurfit Kappa UK takes centre stage on Roger Waters’ Tour of Pink Floyd’s ‘The Wall’
It’s not often that a business best known for being a market-leader in corrugated packaging takes centre stage at a rock concert, but Smurfit Kappa UK is doing just that, as their innovative, high-performance, specially designed corrugated packs are set to form one of the most iconic stage set pieces in music history.
This year Roger Waters tours Pink Floyd’s 1979 album ‘The Wall’ throughout Europe and the USA. A 240ft wide wall is the centre-piece for this elaborate production. It is made up of 400 corrugated cartons, or ‘bricks’, all supplied by Smurfit Kappa UK. The man behind the production is Mark Fisher of Stufish who also designed Pink Floyd’s original 1980/1981 tour of ‘The Wall’.
Mark Fisher approached Smurfit Kappa with a unique challenge to design and supply purpose-built corrugated ‘bricks’ with a specific list of criteria to meet the requirements of this production. Brian Smith, Designer for Smurfit Kappa XXL/Heavy Duty, worked closely with Mark to ensure these bespoke bricks were fit-for-purpose. He explains the challenge, “Mark needed a high-quality corrugated product which had strength but was light in weight so the ‘bricks’ could be easily manoeuvred. The wall is used as a giant cinema screen for images and animations to be projected onto, so the ‘bricks’ had to be matt-white in colour, smooth in texture, and in line with health and safety, they had to be fireproofed. In addition, the product had to be environmentally sound and Smurfit Kappa corrugated products are manufactured from sustainable material.”
Smurfit Kappa UK is committed to sustainability and is the first multi-site packaging company to receive the Carbon Trust Standard after taking real action on climate change and reducing its’ carbon footprint by 112%. Smurfit Kappa has also received organisation wide Chain of Custody certification from the Forestry Stewardship Council and from the Programme for the Endorsement of Forest Certification in 2010, proving their long-term commitment to producing environmentally sound packaging products and making Smurfit Kappa a clear choice for supplying the ‘bricks’ for the wall.
The boxes that feature in the show are built up brick-by-brick throughout the production, until the finale sees the wall of 400 bricks come crashing down. The 400 Smurfit Kappa ‘bricks’ are recycled after each show and can be reprocessed as new packaging in as little as two weeks meaning that despite the impact the show has on the audience, the wall is set to have the least impact on the environment.