Smurfit Kappa Cor-Trade are recommending the benefits of adding value through design by promoting their unique dedicated design solutions service and how it allows customers the opportunity to improve competitiveness and increase sales revenue.
The Cor-Trade design service adds value to customers’ product through made-to-order design solutions, to meet specific needs. Whether it be protective packaging, packaging to improve efficiency and logistics or a solution to minimise the amount of board required, the Smurfit Kappa Cor-Trade design team has considerable expertise in designing product packaging to meet demanding briefs.
Custom designed product packaging ensures that products are contained safely, securely and efficiently to prevent damage, wastage and reduce transportation costs.
In line with Smurfit Kappa’s commitment to helping customers sell more; the design service provides customers with better, more efficient packaging to help increase sales.
Two recent projects undertaken by the Cor-Trade Design Team include a washing machine spares pack, commissioned to improve the quality of the pack and reduce the percentage of returned damaged goods and a two-piece transit packaging design for a military gun mount.
The four-piece washing machine drum design, which consisted of two bottom dividers one top fitting and one outer case have seen significant reduction in the volume of returned damaged goods, cutting costs and adding value through smart packaging design. Designed as a single-piece fitting with a regular outer carton, the gun mount was required to be shipped overseas and loaded and unloaded several times along the journey. The packaging had to be robust enough to withstand the roughest handling.
Both solutions proposed by the design experts at Smurfit Kappa Cor-Trade’s design team present added design value and increased profitability all round.
Mark Richards, Sales and Marketing Director at Smurfit Kappa Cor-Trade comments “the Design Service allows customer’s to take control of their unique packaging requirements. Design solutions allow customers to brief their requirements, test the proposal, make changes and ensure they are left with a result that meets their needs and sells their product.”
Smurfit Kappa Cor-Trade’s unique Design Service grants customer’s access to 1000’s of archived designs, a team of highly trained packaging design specialists and a wealth of knowledge and experience in bespoke packaging solutions.
Notes to editors
Smurfit Kappa Cor-Trade
Smurfit Kappa Cor-Trade specialises in the manufacture and supply of corrugated packaging and materials direct to the trade industry.
It is part of the Smurfit Kappa UK network of facilities, which offers integrated, innovative and cost effective packaging solutions to all products and market sectors.
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