Packaging has considerable impact on the grocery supply chain. Of late, leading European retailers have identified secondary packaging as a key issue. Retail Ready Packaging is the family name for all transport packaging specially designed to help retailers run their stores with greater ease. RRP is designed for minimal handling, quick replenishment and attractive display. At packaging and design level, this means that shelf ready, merchandising and display features get increasingly integrated in mainstream packaging solutions.
 

Shelf Ready Packaging

Retailers struggle with outer packs on their shelves. Traditional discounters encourage suppliers to upgrade their boxes with enhanced graphics. Premium retailers face high shelf replenishment costs. A new generation of shelf-ready packaging is a challenge which Smurfit Kappa designers around Europe are meeting successfully with creative and effective solutions. 
 

Promotional Packaging

Ever fewer consumers stick to their shopping lists during their tour along the supermarket isles. Most purchasing occurs on impulse, based on perceived benefits and value. In-store marketing and promotions rely heavily on (outer) packaging as a decisive factor. High-quality print, exclusive graphics and appropriate structural design are the ingredients for success.     
 

Displays

The ultimate in-store marketing tool is a complete display placed on a shop floor.
It should be attractive and effective as well as practical: easy to build without the need for complex instructions, stable and strong enough to survive distribution, and – above all – tempting and easy for shoppers to help themselves to its contents. 
 

Merchandising Units

Smurfit Kappa offers a complete range of merchandising units suitable for use in retail outlets. These include complete units of half/full pallet size, often on wheels, which can be used in place of shelving. Big stackable trays are also popular in some countries.